Sometimes I'm in the grocery store or CVS, and I come across something that's just baffling. I mean, seriously, it stops me cold. Someone paid millions of dollars to put this thing in my line of sight, and they never stopped to ask the obvious questions.
The boys in marketing were clearly working overtime when they came up with this:
The Elvis Limited Edition Reese's Peanut Butter & Banana Creme Cup.
That's right, Hershey is honoring the King's memory by issuing this candy on the 30th anniversary of his death.
Now granted, the target audience for this new taste sensation -- the kids these days -- have only the vaguest
idea who Elvis is ("Wasn't he that guy that choked on his own vomit?"
"No man, that was Janis Hendrix." "Oh. Right.").
But it amazes me that nobody in the brainstorming sessions remembered that Elvis died while on the toilet. And the way Hershey decides to commemorate that event? With a little snack-packet of emulsifiers and sugar, headed straight for your colon.
Note also the slogan, "Live Like The King" -- which I just have to point out, again, is celebrating the 30th anniversary of a man suffering a massive coronary while straining to empty his bowels.
Leaving aside all that, there's a real
question whether banana creme -- the spelling of creme, by the way,
means that legally, dairy products don't have to be in the same room while this stuff is made -- even belongs in a candy bar. If you want to know how they tasted -- well, you have to go to someone braver than me. It's probably quite tasty. I just couldn't get past the weirdness to try it.
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